Avilés-Almeida et al. (2025)
emprendedores para poder cumplir con sus responsabilidades y hacer cumplir sus derechos
como contribuyentes y parte del desarrollo económico del país.
Palabras claves: vinculación, universidad, sociedad, emprendimiento, beneficios.
ABSTRACT
The objective of this research was to study the benefits of financial, accounting, and tax education
through virtual and in-person means for entrepreneurs, demonstrating the benefits this brings to
those belonging to Zone 5 of Ecuador. This research was based on a systematic analysis, with
documentary and bibliographic support related to the topic of study. A descriptive analysis of the
most relevant aspects was conducted, considering keywords for the selection of the documents
analyzed. In conclusion, after analyzing the selected works, it is expressed that financial,
accounting, and tax education positively impacts the education of society and also of the students
responsible for said education, since the applied practice nourishes their knowledge, which can
be transferred to society through agreements and direct links or with the support of private or
public institutions. It is important to note that the benefits are palpable and that the support of
virtual and in-person education is essential to generate knowledge and be able to solve problems
and correct difficulties that each entrepreneur faces, both generally and specifically. These
advisory services can help them create more sustainable businesses by leveraging the resources
provided. This is why the CCGE-UG partnership is beneficial for entrepreneurs in Zone 5, who,
like all businesses, have shortcomings, weaknesses, and a lack of knowledge regarding highly
relevant aspects such as financial, accounting, and tax information. These aspects must be widely
understood by entrepreneurs in order to fulfill their responsibilities and enforce their rights as
taxpayers and as part of the country's economic development.
Keywords: linkage, university, society, entrepreneurship, benefits.
1. INTRODUCCIÓN
Las universidades y la sociedad poseen un vínculo bidireccional y dinámico, ya
que a través de la transferencia de conocimientos surge una retroalimentación,
y por medio de la investigación la sociedad recibe aportes importantes referente
a diversos temas que contribuyen al desarrollo cultural, a una integración de
diferentes procesos, garantizando el cumplimiento de la misión social que tiene
la universidad dando soluciones a problemas planteados por la sociedad y
también recibiendo apoyo de entes públicos y privados con personas
profesionales y capacitadas en diferentes áreas del conocimiento.
De esta vinculación Peña et al. (2021) expresa que:
La vinculación con la sociedad conlleva, en la mayoría de las instituciones de
educación superior, la realización de acciones de diversos géneros,
caracterizadas por ubicarse fuera de las actividades académicas formales de
las instituciones, aun cuando algunas de ellas constituyan un apoyo
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