YAGUAL-ORRALA, Y. I.; IZA-ESPINOZA, L. A. External Communication Management for the positioning of the economic activity in the Atahualpa Parish. Revista Científica Arbitrada de Investigación en Comunicación, Marketing y Empresa REICOMUNICAR. ISSN 2737-6354., [S. l.], v. 5, n. 9, p. 81-101, 2022. Disponível em: https://www.reicomunicar.org/index.php/reicomunicar/article/view/55. Acesso em: 18 sep. 2026.