Social and technological factors that influence the survival of micro-restaurants in Guayaquil, 2021

Abstract

The survival of micro-restaurants in the cities of Guayaquil depends on various factors, where social and technological factors are a fundamental part. The importance of environmental management and human talent management can allow these organizations to have sustainable development. In the same way, the perception of customers about the characteristics that these micro-restaurants should have is fundamental, which leads to determining the positioning in the market. Therefore, the objective of this research is to determine the social and technological factors as determining factors in the survival of micro-restaurants in the city of Guayaquil. The methodology used was based on a non-experimental design at the field level and a type of descriptive and explanatory research. The results determined that environmental management significantly influences the management of human talent, innovation and technology; In the same way, customers determine factors such as customer service, service and product quality, interaction with micro-restaurants, procedures that involve the least environmental impact, among others, are the most prominent for market positioning. In conclusion, environmental management is one of the main social factors that affects the development of profitability, productivity and sustainability of micro-restaurants, where the use of protocols for the preparation of procedures, products or services must generate the least impact. environment, coupled with the other aspects of total quality management.

Keywords: survival, environmental management, human talent management, innovation, technology.