Fundamentos y Aplicaciones Empresariales de la Metodología de la Investigación Científica: Un Análisis Integral

Víctor Hugo Moscoso-Zamora; Lenin Ernesto Chagerben-Salinas; Boris Iván Soto-Galarza; Eva Leonor Medrano-Freire

Authors

Moscoso-Zamora Víctor Hugo Universidad de Guayaquil. Guayaquil, Ecuador. https://orcid.org/0000-0002-8575-755X
Chagerben-Salinas Lenin Ernesto Universidad de Guayaquil. Guayaquil, Ecuador https://orcid.org/0000-0002-6923-4927
Soto-Galarza Boris Iván Investigador Independiente. Guayaquil, Ecuador. https://orcid.org/0000-0003-2184-4467
Medrano-Freire Eva Leonor Universidad de Guayaquil. Guayaquil, Ecuador https://orcid.org/0000-0002-5956-9416

Keywords:

Research Methodology, Research Design, Research Approach, Research Ethics, Business Application

Abstract

DOI: https://doi.org/10.46296/rc.v8i16.0374

ABSTRACT

Research methodology is a fundamental pillar in the generation of effective scientific knowledge in different contexts. This article presents a detailed analysis of the principles, types, stages, and business applications of research methodology in various areas of an organization, highlighting its relevance in ensuring the validity and reliability of findings for decision-making. Through a comprehensive literature review, experiences, and expert opinions, quantitative, qualitative, and mixed approaches, their instruments, designs, and analytical techniques are examined. The benefits, epistemological, and ethical challenges facing current research in the corporate context are also determined. This work aims to serve as a comprehensive reference for researchers in training, as well as for professionals interested in strengthening their research skills for business application.

Keywords: Research Methodology, Research Design, Research Approach, Research Ethics, Business Application.

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