Competitividad empresarial y desarrollo de mercado turístico

Benjamín Franklin Paredes-Rodríguez; Fidel Ricardo Chiriboga-Mendoza; Enrique Cristóbal Zambrano-Pilay

Authors

Paredes-Rodríguez Benjamín Franklin Magister en Turismo, Mención Gestión del Turismo Sostenible. Investigador independiente. Ecuador.
Chiriboga-Mendoza Fidel Ricardo Profesor Titular de la Universidad Laica Eloy Alfaro de Manabí. Ecuador, ULEAM. Manta, Ecuador. https://orcid.org/0000-0002-3378-8610
Zambrano-Pilay Enrique Cristóbal Universidad Internacional de la Rioja, UNIR. Logroño, España. https://orcid.org/0000-0002-9329-0929

Keywords:

tourism, business, development, competitiveness, industry

Abstract

Business success is motivated by the combination of internal factors, such as leadership, strategy and external, related to the motivation of the industry, national elements and the global context, the decision on the development of the market. Travel, to combine the optimal results of these results leads to a prosperous business. Modern integration processes on the transformation of the economy cause the use of modern business management methods. One of the main management tools for tourism development is based mainly on strategic management. Strategic management activities aimed at providing a solid strategic line that provides long-term durability of companies in unstable conditions. To increase the competitiveness of national tourism agencies in the international tourism market, a proposal for associations of tourism organizations should be developed, as well as proposals and recommendations for cooperation in the field of tourism.

Keywords: tourism, business, development, competitiveness, industry.

Downloads

Download data is not yet available.

References

Bris, Arturo. (2021). The drivers of business competitiveness. 10.4324/9781003131397-2.

Garkusha, V.V. & Zhuravel, V.V. & Dotsenko, A.E. & Sliuta, A.O.. (2018). BUSINESS COMPETITIVENESS AS CONSTITUTING ITS STRATEGIC DEVELOPMENT. Economic Herald of SHEI USUCT. 8. 73-78. 10.32434/2415-3974-2018-8-2-73-78.

Na-nan, Khahan. (2019). Organization Development : The Strength of Business Competition.

Nicula, Virgil & Popsa, Roxana. (2014). Business Tourism Market Developments. Procedia Economics and Finance. 16. 10.1016/S2212-5671(14)00858-2.

Ovcharov, Anton & Malkina, Marina. (2021). The Impact of Economic Instability on the Development of the European Tourism Market. Contemporary Europe. 102. 75-88. 10.15211/soveurope220217588.

Panasiuk, Aleksander. (2021). Marketing Orientation of Entities on the Tourism Market. Sustainability. 13. 12040. 10.3390/su132112040.

Plascencia Cuevas, Tania & Madrigal-Herrera, Pedro & Rivera-Rivas, Laura & Araiza-López, Celia. (2020). Business competitiveness from the business profile. Journal Business Administration and Business Economics Marketing Accounting. 1-11. 10.35429/JBAB.2020.7.4.1.11.

Said, Oubaziz & Matmar, Dalila. (2021). Open Innovation: A New Source of Business Competitiveness. Athens Journal of Business & Economics. 7. 365-378. 10.30958/ajbe.7-4-4.

Toirxonovna, Alimova & Obloqulovich, Umarov & Tuychiev, Inoyatillo. (2020). Institutional Framework for the Development of the Tourism Market. Indonesian Journal of Law and Economics Review. 8. 10.21070/ijler.2020.V8.687.

Tzioras, Nikolaos. (2018). The Role of Environmental Management in Tourism Marketing Development as a Means of Destination Promotion. 65-73.