The Immediacy and the Loss of Credibility in the Multimedia Communication Media of the La Libertad Canton
Keywords:
Immediacy, Loss of credibility, Multimedia Communication, Digital JournalismAbstract
This research deals with the issue of immediacy as one of the factors that influence the loss of credibility of the multimedia communication media of the La Libertad canton. Social networks making use of multimedia, to provide information. Among the methods applied to obtain data, there was the interview with experts on the subject, the survey directed towards the audience of said communication medium, and an observation sheet to the content that is broadcast by social networks and web page of ESTV Peninsular Informative Channel, where aspects were identified such as: the sources used in the medium, the perception of the audience and the criteria that professionals have regarding immediacy, aspects with which a news event is disseminated, related shortly after verification you have the information. This provokes and gives way to negative comments from the audience, therefore, according to the results obtained; the public bases its trust on how they receive the information broadcast.
Keywords: Immediacy, Loss of credibility, Multimedia Communication, Digital Journalism.
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